Insightly

JULY 25, 2023

While an ICP is relevant in both B2C and B2B marketing scenarios, we’re primarily focused on B2B in this article. An ideal customer is one that is profitable, scalable, and a long-term fit for your business growth. These gaps are opportunities to innovate your product and/or offer additional, companion products.

Manufacturing 52

Manufacturing B2C Decision-making B2B 52

SmartKarrot

JULY 7, 2023

It is important to understand that account white space analysis is not limited to any particular industry or a business of a particular size. It can be utilized with ease by B2B and B2C businesses as well. The analysis allows businesses to find untapped opportunities within the existing customer base.

Business Growth 10

Business Growth Account Management B2C Profitability 10

SmartKarrot

APRIL 24, 2020

In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. As a SaaS business, you’d have often tried to make your service ‘good for everyone’. As a matter of fact, it never really benefits your business. 5% of customer retention results in 75% of business profits.

B2C 12

B2C Customer Success B2B Profitability 12

Hubspot Sales

APRIL 23, 2021

QuickBooks is an accounting software tool designed for businesses ranging from solo freelancers to mid-sized companies. It's a robust tool with dozens of features for managing finances, including bill management, invoices and payments, payroll, project profitability, cash flow, contractors, and reports. Zapier, Metrics API, Databox).

Small Business 95

Small Business Finance Banking eCommerce 95

SmartKarrot

OCTOBER 12, 2022

It may appear that this only applies to B2C companies that conduct direct sales to customers. However, it also applies to B2B businesses. In the B2B world, the customer experience is crucial for businesses to differentiate themselves in a crowded market. Business growth and customer satisfaction are closely related.

B2B 10

B2B Onboarding Customer Success B2C 10