SmartKarrot
JULY 21, 2020
There are basically two categories in which your business would fit – B2B and B2C. While in the B2C category, you would want to target your product to direct consumers. In both the categories you need to ensure that you retain your customers. Hence, customer success has a key role to play in both kinds of businesses.
Zendesk
MAY 19, 2022
Business to customer (B2C). Business-to-customer (B2C) refers to sales that happen between businesses and individual consumers. B2C sales include your typical purchases from various stores—clothing, furniture, groceries, and everyday essentials. Customer lifetime value (CLV). Profit margin.
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SmartKarrot
MARCH 8, 2022
In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Her diverse yet unique skills include customer life cycle optimization from pre-sales.
Nutshell
AUGUST 21, 2020
To make matters worse, B2B sales require approval from multiple stakeholders in a given company, so adrenaline-purchases by individual customers don’t happen the same way they do in B2C sales. You need to have a straightforward answer to the question: How will this product make my customer more successful? Target users.
Hubspot Sales
FEBRUARY 16, 2022
To create a sales hook, you'll want to start by researching the customer — including their unique challenges, pain points, and needs. Figuring out your customer's biggest pain points is vital for creating a narrative in which your product or service becomes a necessity to your customer's success or long-term growth.
SmartKarrot
JUNE 8, 2020
Oftentimes, Customer Success Managers face a common doubt in their work life. What engagement model to use for their customers? E.g. A low touch customer success is useful for low servicing cost and reaching out to a wider audience. In the last few years, customers of SaaS world have totally changed the ball game.
SmartKarrot
APRIL 24, 2020
What is Customer Segmentation in SaaS? In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. This is the foundation of customer segmentation in SaaS. Improved concentration on the customers will let you notice their grievances easily.
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