Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Management Skills

FEBRUARY 20, 2023

But we are forming a dedicated programme, that will officially launch with a dedicated landing page on our website that says everything that we do for our clients and gives them a lot of value outside of just the actual delivery. I think long gone are the days of a really super clear divide between B2C and B2B. cycles are longer.

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52

Account Management Skills

OCTOBER 4, 2021

I’m the owner of the client relationship, but I have no currency with which to trade to. And your client service people are the tip of the spear on that. Everybody has a vested interest in the client relationship. But the person who’s at the point is your client service person.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52