How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies
Nutshell
JUNE 5, 2020
Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. After identifying her ideal customer profile, which was mainly procurement managers at heavy engineering companies, Oakley and his team attended exhibitions to build a list of leads.
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