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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130
Value Proposition Key Account Management Digitalization Sales 130
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How to lead your clients into the future, with Kathryn Strachan

Account Management Skills

FEBRUARY 20, 2023

What challenges are these b2b tech companies and finance companies talking about? Particularly where big enterprise level clients have procurement departments, and perhaps you had to deal with procurement, where they are now looking for ways that agencies can bring value. And how are they expecting you to be able to solve them?

Stakeholders 52
Stakeholders B2B Decision-making Marketing 52
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