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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. FREE DOWNLOAD.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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The History and Downfall of a German Wholesale Company “Wollschläger” – Part 2

QYMATIX

In the same year, Haberstock left Hamburg for the headquarters in Bochum to work in controlling and in the e-procurement business area, under the name of fuxx4trade. The growth of e-commerce in the German B2C sector reached saturation after 2010, as the last record growth of almost 30% was recorded in that year.

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How to lead your clients into the future, with Kathryn Strachan

Account Management Skills

So I would say it really depends and that people should think, hard and long, about what they want in their life and what they want in their career, and then make the decisions appropriate for that. My brain doesn’t work like that, I can come up with ideas, but I have no idea how to actually make that a reality.

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The Art of Client Service, with Robert Solomon

Account Management Skills

So tell me, what do you see as the biggest mistakes that agency account managers make? I’ll do a couple then I want to go back and I want to make an observation. What are the mistakes that people that people actually make? It’s the worst decision a client make. Don’t say, where do we start?!

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

The unification of two essential pillars in the marketing technology stack will also offer comprehensive insights and data for marketers to make full-scale, intelligent improvements to their entire content investment. They care about their business and how you can make an impact on their business. Industry News. Sales Enablement.