Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Nutshell

JUNE 5, 2020

Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. After identifying her ideal customer profile, which was mainly procurement managers at heavy engineering companies, Oakley and his team attended exhibitions to build a list of leads. I doubt it.

Procurement 96

Procurement Value Proposition B2B Decision-making 96

PandaDoc

NOVEMBER 2, 2023

By integrating SOA, B2B organizations can streamline both the procurement and delivery process, ensuring that bulk orders are processed efficiently with all the necessary approvals and documentation in place. Customer’s shopping woes turned into wins Let’s pivot to a B2C example with a regular online shopper we’ll call Mia.

B2C 52

B2C Supply Chain CRM e-Learning 52

Account Management Skills

FEBRUARY 20, 2023

I meet a lot of other agency owners and when they say to me, we are a full service digital marketing agency that works across all industries and niches, I don’t know what to do with them. I think long gone are the days of a really super clear divide between B2C and B2B. I don’t know who to introduce them to.

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52

Account Management Skills

OCTOBER 4, 2021

He was president and CEO of Rapp New York, president of direct and digital marketing at Ammirati Puris Lintas, General Manager of FCB Direct West and Senior Vice President and associate partner at Digitas. Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. Transcript: .

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

SBI

NOVEMBER 7, 2019

In today’s digital marketplace, buyers have an abundance of information at their fingertips, more distractions, and numerous reasonable options across. To continue to engage buyers during a time when B2B and B2C buyer demands are converging at a rapid pace, personalized, relevant content has. Industry News. Prospect Engagement.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20