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The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Red Star Kim

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. Referrals – The role of internal communications (kimtasso.com).

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. Numerous B2B (and B2C) sales processes were considered – from proprietary sales frameworks to firm-specific processes. Referrals – The role of internal communications (kimtasso.com).

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

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Account management software: What is it, and what are the best tools?

PandaDoc

Monitor your sales team’s communications with customers. These are just the main points — in general, account management software is quite flexible in its uses and helps you perfect your customer communications in all kinds of ways. Zendesk Sell This account management app is well-suited for both B2B and B2C sales.

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Revealed: 6 Account Management Best Practices for B2B Companies!

SmartKarrot

Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients. Key account management is the tactical method businesses use to manage and expand their most crucial clients. Like what you are reading? contact-form-7].