The SAMA Podcast

JULY 14, 2022

What does key account management look like in a major educational institution? We find out with host Harvey Dunham as he takes Liz Pettinger, the Director of Key Account Management and Operations at Bellevue University on to the show.

Key Account Management 104

Key Account Management B2C Account Management B2B 104

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

OCTOBER 24, 2022

This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. Numerous B2B (and B2C) sales processes were considered – from proprietary sales frameworks to firm-specific processes. Key Account Management (KAM) programme (kimtasso.com).

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Red Star Kim

JUNE 16, 2022

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. The constraints for those regulated by the FCA were acknowledged.

Management 130

Management Key Account Management Digitalization Communication 130

QYMATIX

DECEMBER 12, 2022

Otto and Zalando serve mainly the B2C market, yet one can also find examples in B2B. An AI system usually works with incomplete datasets and does not possess the experience and wisdom of a key account manager. Key account managers will quickly adopt any AI solution that saves them time and helps them to sell more.

Artificial Intelligence 40

Artificial Intelligence B2B Key Account Management Sales 40

Account Manager Tips

AUGUST 10, 2021

. * Amplifinity, The State of Business Customer Referral Programs, 2016 B2C companies may have formal referral programs designed by the marketing team. But, for B2B companies, it falls to the sales team or the key account management team to ask. Sharing tools and referral rewards incentivize word-of-mouth referrals.

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

KAMCast

MARCH 4, 2021

He has extensive experience across several categories across B2C and B2B sectors, and today he is the CEO and majority stakeholder at Hunter Luxury, a UK-based award-winning luxury packaging provider, and is the Chairman of a premium printer and office solutions business called Four Digital Solutions.

B2C 52

B2C Account Management Stakeholders Key Account Management 52