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Words! What are they good for?

Zendesk

This year marks the 20th anniversary of Cybersecurity Awareness Month. A lot has happened since government and industry first came together to raise awareness about cybersecurity. The infamous Log4j , which is widely considered one of the most destructive software flaws ever, was a zero-day vulnerability.

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Ethics of AI in CX

Zendesk

The impact of AI ethics on CX From AI chatbots to customer experience software , businesses turn to AI technology to enhance CX. Similarly, AI-enabled customer service software can give your live agents the pertinent information they need to quickly solve issues with an empathetic human touch.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

These days, tracking pixels are used by nearly every sophisticated business (any small business that uses email automation software such as Constant Contact or Mailchimp has access to them) to help marketers measure their open and click rates, discover traffic sources, track conversions, and collect other useful data points.

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Customer data privacy: A CX guide for 2024

Zendesk

Plus, proper data management can turn that cardboard box into a steel bank vault, helping ward off anyone looking to exploit your data. 83% of CX leaders say data protection and cybersecurity are top priorities in their customer service strategies. Source: Zendesk CX Trends Report 2024.

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Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Software 100
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Transforming a Cloud Solution Provider by Being a Sales-Driven CEO

SBI Growth

Joining us on  is Ryan Tognazzini, Chief Executive Officer for iGrafx, an enterprise class business operations and modeling software that allow it’s users to capture, communicate, improve and optimize every aspect of their business processes. Ryan represents one of the new breed.

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The Intersection of Big Data, Customer Experience (CX), and Digital Transformation

SBI Growth

Joining us on the is Mark Lister, he is the Chief Digital Officer for Ness, a digital engineering company that designs and builds digital platforms and software that helps organizations engage customers, differentiate their brands, and drive revenue growth.