Customer Think

SEPTEMBER 8, 2023

Customer experience (CX) has become the linchpin of success, shaping brand-customer relations, driving loyalty, and determining long-term profitability. As we usher in 2024, a fresh set of trends emerges, signaling new opportunities and challenges. In this […]

Profitability 69

Profitability Customer Experience 69

Red Star Kim

FEBRUARY 1, 2024

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. And I suspect that increased use of Gen AI for copy and content will exacerbate the trend.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Customer Think

DECEMBER 4, 2023

At the end of each year, I like to take some time to think about what I believe will be the most significant Customer Experience trends in the coming months. Amidst all the hot technology trends of the moment (yes, I will take some time to write about generative AI, of course), I believe that […]

Customer Experience 69

Customer Experience 69

Zendesk

JANUARY 17, 2024

As Zendesk unveils its sixth CX Trends report, it’s become clear that the CX landscape is undergoing sweeping changes. And as Zendesk’s Joey Edwards-Lebair explains in this latest episode of Conversations with Zendesk, businesses and their customers are entering the era of intelligent CX.

69

69

Zendesk

DECEMBER 14, 2023

” He’s keenly aware that customer experience has changed a lot since broke out of brick and mortar into the digital realm – but he also realizes that CX has lost a lot of its lustre. Conversations with Zendesk will be back in 2024 with new episodes.

Retail 69

Retail Digitalization Customer Experience Innovation 69

Customer Think

JANUARY 22, 2024

The findings of the Zendesk annual Customer Experience (CX) Trends Report signal a rapid transition towards intelligent CX and an undeniable transformation of the customer journey.

Customer Experience 59

Customer Experience 59

Customer Think

JANUARY 12, 2024

If cats have nine lives, can we make 2024 the year that […] If customer relationship marketing were to be recognized for its innovation, the best likely measure of it would be the millions of loyalty programs it has spawned. Most, however, are more likely to be copycatting than introducing new ideas. So let’s change that.

Innovation 49

Innovation Marketing 49