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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. Many of my clients ask for help in designing and facilitating strategy days).

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Get your team together and brainstorm the various job titles that could be impacted by your solution. Business case: The prospect tests the product through a free trial or POC to see if it can solve their needs.

Marketing 139
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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

But starting a business isn’t one of those "if you build it, they will come" situations. To help, I’ve put together a library of the best free tools and resources to help you start selling and marketing your business, and a complete guide on how to start a business. How to Start a Business. Brainstorming business names?

Finance 145