Mike Kunkle

MAY 11, 2022

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Corporate buyers will also likely leverage AI in their problem-identification, research, problem-solving, and decision processes. Could AI have suggested/predicted the creation of the iPad?

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Red Star Kim

OCTOBER 18, 2022

This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. Distribute responsibility, decision-making and control (and voluntary leadership). It describes how the new connected era is changing how people engage.

Organization 130

Organization Innovation Leadership Management 130

Hubspot Sales

APRIL 23, 2024

After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid. These terms mean easy fixes a client can make that will make a big difference. These terms don’t only apply to marketing.

Co-Creation 79

Co-Creation Artificial Intelligence Decision-making Brainstorming 79

Hubspot Sales

OCTOBER 17, 2018

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Make multiple versions of one ad.

Brainstorming 141

Brainstorming Co-Creation Media Onboarding 141

Hubspot Sales

MAY 22, 2018

Brainstorming business names? From registering with the government to getting the word out about your business to making key financial decisions, here’s an overview of what you'll need to do to start a successful business. How to Make a Business Plan. Narrow down what makes you different. How to Start a Business.

Finance 145

Finance Business Planning Small Business Investors 145