Remove Brainstorming Remove Co-Creation Remove Innovation Remove Software
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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Artificial Intelligence can have wide ranging definitions , but in essence it is a machine/software working and reacting like a knowledgeable human. Peterson, Ph.D., The man will be there to feed the dog.

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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot Sales

Co-Creation” or “Enablement” Co-creation or enablement refers to when clients and consultants work together to identify problems and solutions. Ideation” Ideation refers to the ideation phase or brainstorming, where you create theoretical ideas to solve problems.

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Top 10 Customer Experience Books

SmartKarrot

Reading through this book will teach you how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers. By Dave Gray and Sunni Brown.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.