Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

MDI Training

MARCH 4, 2024

GenAI presents vast innovation poten tial , automating complex tasks, enhancing decision-making, and radically improving efficiency across various sectors. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? Peterson, Ph.D., Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ]. Creativity/Ideation.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Hubspot Sales

APRIL 23, 2024

Co-Creation” or “Enablement” Co-creation or enablement refers to when clients and consultants work together to identify problems and solutions. Ideation” Ideation refers to the ideation phase or brainstorming, where you create theoretical ideas to solve problems.

Co-Creation 79

Co-Creation Artificial Intelligence Decision-making Brainstorming 79

SmartKarrot

SEPTEMBER 8, 2021

Reading through this book will teach you how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers. By Chip R Bell. This book is a jewel in the customer experience niche.

Customer Experience 11

Customer Experience Co-Creation Brainstorming Media 11

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.

Brainstorming 141

Brainstorming Co-Creation Media Onboarding 141