Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Turning lemons into lemonade.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

MDI Training

MARCH 4, 2024

We discuss the transformative role of generative AI in modern organizations, delve into how AI can boost well-being, and touch upon ethical considerations leaders must address. My keynote at the Leadership Horizon event will delve into the transformative role of generative AI (GenAI) in modern organizations. Enjoy reading!

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? It is vital that sales organizations find agile and extemporaneous talent to match. Peterson, Ph.D., Creativity/Ideation. Adaptability.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Hubspot Sales

APRIL 23, 2024

Think about a traditional business consultant who comes into an organization to identify which things are working and which aren’t. Co-Creation” or “Enablement” Co-creation or enablement refers to when clients and consultants work together to identify problems and solutions.

Co-Creation 83

Co-Creation Artificial Intelligence Decision-making Brainstorming 83

SmartKarrot

SEPTEMBER 8, 2021

This book walks you through seven such powerful strategies that show customer service from a holistic note and any organization can implement to create greater customer and employee loyalty. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers. You must stop treating customer service as a department.

Customer Experience 11

Customer Experience Co-Creation Brainstorming Media 11

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.

Brainstorming 143

Brainstorming Co-Creation Media Onboarding 143