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5 steps to build a sales process that mirrors the buyer journey

Insightly

Getting managers and leaders to buy-in to what you’re doing will increase your chances of gaining adoption.”. Your next move : Arm yourself with data from your CRM that supports the case for enhancing your sales process. Is the customer more likely to watch an embedded video or read a technical whitepaper? Request a demo.

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The 4 Best Uses of Marketing Automation Tools

ACT

They do all the grunt work while you brainstorm ways to improve the performance of your marketing campaigns and strategy. Marketing automation also includes automated lead capture, scoring, a/b testing and is often optimized with customer relationship management ( CRM ) integration for holistic customer data tracking and lead management.

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What is a lead magnet? The ultimate guide (+10 examples)

Zendesk

Check out the following examples, and brainstorm lead magnet ideas with your team. Long-form content is a popular type of lead magnet, but you may not have the bandwidth to create an ebook or whitepaper. At that point, the lead management tool can do its magic. Infographic.