Flevy

OCTOBER 12, 2023

This can be in the form of improving the existing content of an article, memo, or whitepaper we write for better conversion. Foster a culture of brainstorming and hypothesis development. The process should have well-defined steps from brainstorming ideas to creating hypotheses, executing hypotheses, and prioritizing ideas.

Brainstorming 102

Brainstorming Prioritization Digital Transformation Acquisition 102

Hubspot Sales

APRIL 13, 2020

Isaac Caroll, a Channel Account Manager at HubSpot, says the information behind the content he helps produce takes "[a] lot of research, reading industry whitepapers, and talking to thought leaders in the space the content is relevant to.".

Marketing 97

Marketing Facilitation Brainstorming Sales 97

Insightly

APRIL 15, 2021

Getting managers and leaders to buy-in to what you’re doing will increase your chances of gaining adoption.”. Is the customer more likely to watch an embedded video or read a technical whitepaper? Brainstorm ways to create balance in your sales process and help the customer make an informed decision.

Decision-making 98

Decision-making Sales Brainstorming Leadership 98

ACT

NOVEMBER 15, 2022

They do all the grunt work while you brainstorm ways to improve the performance of your marketing campaigns and strategy. Marketing automation also includes automated lead capture, scoring, a/b testing and is often optimized with customer relationship management ( CRM ) integration for holistic customer data tracking and lead management.

Marketing 52

Marketing Small Business CRM Software 52

Zendesk

FEBRUARY 17, 2022

Check out the following examples, and brainstorm lead magnet ideas with your team. Long-form content is a popular type of lead magnet, but you may not have the bandwidth to create an ebook or whitepaper. At that point, the lead management tool can do its magic. Infographic.

Acquisition 98

Acquisition Media Digitalization Brainstorming 98

Hubspot Sales

AUGUST 21, 2023

Work Out Kinks While a go-to-market strategy isn't guaranteed to prevent failure, it can help you manage expectations and work out any kinks before you invest in bringing a product to market. Get your team together and brainstorm the various job titles that could be impacted by your solution. First up is the attract phase.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Hubspot Sales

NOVEMBER 21, 2018

Get your team together and brainstorm the various job titles that could be impacted by your solution. This can be in the form of a blog, whitepaper, or video. The sales team in this model is typically comprised of a sales manager that supervises a handful of reps. Gatekeeper: Blocker in getting a product implemented or approved.

Marketing 137

Marketing Advertising Decision-making Brainstorming 137