Hubspot Sales

APRIL 13, 2020

Sales content — brand or product-specific content your company produces to compel prospects to buy. The quality of your sales content can be a critical factor in a potential customer's decision to trust your business. How can you go the extra mile to ensure that your sales content is as engaging as possible?

Marketing 97

Marketing Facilitation Brainstorming Sales 97

SBI Growth

MAY 10, 2013

The Cry for More Content from the Sales Field. CMO’s are constantly reminded by the sales field’s cry for new content. Prospective customers research solutions and wait until late in the buying process to engage sales reps. Sales leaders are pushing their teams to engage earlier in the process. Modifying Written Content.

Marketing 125

Marketing Brainstorming Facilitation Media 125

Zendesk

FEBRUARY 17, 2022

Every interaction is an opportunity to connect with leads and push them further down the sales funnel. Lead magnets provide insight into what makes your prospective buyers tick—your sales team can leverage that information to increase their chances of converting them into customers. A strong lead magnet provides value for sales leads.

Acquisition 98

Acquisition Media Digitalization Brainstorming 98