Hubspot Sales

APRIL 13, 2020

Isaac Caroll, a Channel Account Manager at HubSpot, says the information behind the content he helps produce takes "[a] lot of research, reading industry whitepapers, and talking to thought leaders in the space the content is relevant to.". But how can that be facilitated? Well, dedicated Slack channels are one option worth exploring.

Marketing 96

Marketing Facilitation Brainstorming Sales 96

Zendesk

FEBRUARY 17, 2022

Check out the following examples, and brainstorm lead magnet ideas with your team. Long-form content is a popular type of lead magnet, but you may not have the bandwidth to create an ebook or whitepaper. You’ll want to settle on a format that showcases your expertise and accommodates your potential customers’ needs. Infographic.

Acquisition 98

Acquisition Media Digitalization Brainstorming 98

SBI Growth

MAY 10, 2013

Great content is the key to facilitating the buying process. InfoGraphics can be brainstormed from the body of content. Brainstorm the organization of distributed content pieces into comprehensive bodies of work. Prospective customers research solutions and wait until late in the buying process to engage sales reps.

Marketing 125

Marketing Brainstorming Facilitation Media 125