Strategic Account Management Association

FEBRUARY 2, 2021

The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face. As one executive explained, “Buy and sell widgets virtually? Figure 5: Most common challenges of virtual selling.

Virtual Selling 520

Virtual Selling Suppliers Account Management e-Learning 520

Insightly

APRIL 15, 2022

Stagnant product development – When was the last time your CRM vendor released an innovative feature? Do some digging to see if your CRM has a negative value proposition. Data import & de-dupe costs – Some CRMs provide in-depth data migration guides and concierge onboarding services. Probably not.

CRM 98

CRM Onboarding Decision-making Finance 98

Hubspot Sales

AUGUST 21, 2023

Poor product-market fit can dampen a launch — even if the product is well-designed and innovative. Get your team together and brainstorm the various job titles that could be impacted by your solution. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98