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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

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The Secrets of Successful Key Account Management Teams with Laura Cuello

Account Manager Tips

Is your business and your key account management team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? Click to Tweet.

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Exclusive insights from the SAMA Executive Symposium

Arpedio

Their collective insights and experiences painted a picture of the transformative potential of SAM in today’s business landscape. Here, we would like to summarize the key takeaways from the Symposium. SAM professionals identified as value creators, ecosystem orchestrators, and champions of data-driven decision-making.

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Account Management Reinvented: The Role of Digital Mindset in Accelerating Sales Enablement

DemandFarm

He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. He knows immediately who can best influence the decision he will need when he presents them with a great growth opportunity. Any information he needs about his key accounts contacts is now at his fingertips.

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Redefining Sales Enablement for the Future: The AI Advantage

DemandFarm

As we explore the AI advantage in sales enablement, let’s dive into the benefits and innovations transforming the way businesses approach sales. From improved efficiency and productivity to smarter decision-making and customized customer experiences, AI is set to reshape the sales landscape.

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Help: How Do I Ask For Referrals From Existing Clients?

Account Manager Tips

Build your business with client referrals Client referrals are a powerful business growth strategy. 84% of B2B decision-makers start the buying process with a referral. 61% of customers make at least one referral. But, for B2B companies, it falls to the sales team or the key account management team to ask.

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White Space Analysis: A Complete Guide

Arpedio

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. This is how you become a preferred business partner instead of just another vendor.