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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

Marketing 130
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How to organize your virtual data room with a data room index

PandaDoc

Schedule your demo What to include in a data room index Your data room index should have a clear hierarchy and simplified structure — folder organization will affect how easily partners, team members and investors will locate needed data. ” Each should represent a main aspect of the business.

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The Plain English Guide to Equity Financing

Hubspot Sales

Equity financing is a type of funding that allows you to sell shares of your company to investors. You receive the capital to grow your business and investors get partial ownership of your venture. In equity financing, investors might receive common shares, preferred shares, or the same voting rights and treatment as founders.

Finance 82
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How to Get Your Startup Up and Running with a Business Incubator

Hubspot Sales

Over the last decade, founders and startups have turned to business incubators and accelerators to scale their business. The concept makes a lot of sense for entrepreneurs or early stage founding teams that want to leverage a defined process for success and transition to a sustainable enterprise.

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How to write an NDA

PandaDoc

If your company sells its customer lists to third parties, you’ll want to make sure that file doesn’t get into your competitors’ hands. Business plan NDA. Perhaps you need to start attracting investors for your business. Business sale NDA. This may seem redundant, but is needed for clarity.