Account Manager Tips

JUNE 29, 2021

Don't assume because you have the business, you'll keep it. Demonstrate that you value your client's business. Create contact plans to keep in touch with key stakeholders in your company and your client's. From there, you'll create a capture plan to map out the specific steps you'll take to win that renewal.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

DemandFarm

APRIL 13, 2023

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Peter Simoons

DECEMBER 23, 2020

Ensure a three-way value proposition. Without value proposition, there will be no room for a healthy partnership. The value proposition needs to deliver value for the three parties involved: your partner, your own organization, and the customer. However, managing the stakeholders is another.

Value Proposition 52

Value Proposition Stakeholders Publishing Communication 52

OnStrategyHQ

DECEMBER 20, 2023

To kick this process off, we recommend 1-2 weeks (1-hour meeting with the Owner/CEO, Strategy Director, and Facilitator (if necessary) to discuss the information collected and direction for continued planning.) Questions to Ask: Who is on your Planning Team? What senior leadership members and key stakeholders are included?

Value Proposition 98

Value Proposition Facilitation Decision-making Organization 98