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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. And also to support cross-selling and enhance the client experience. How do you stand out from your peers?

Marketing 130
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). 40% Selling (winning new clients). Prioritise action.

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Why agency account managers struggle to think ahead

Account Management Skills

Absence of senior management or team support The account manager’s job is to ‘spot’ the growth opportunity e.g. they identify a client need during a conversation and suggest a solution. Why is this stopping AMs thinking ahead?

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Feb 03 – Customer Success Jobs

SmartKarrot

Apply here: [link] Role: Customer Success Manager Location: London, England, United Kingdom Organization: Cover-More Group As a Customer Success Manager, you will ensure the successful implementation of the Travel Assist App and Risk Management Portal into clients. Effectively support account managers to retain existing clients.

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Feb 16 – Customer Success Jobs

SmartKarrot

For your clients, develop strategic account and customer success plans, and track their progress towards predetermined objectives and outcomes. communicating regular updates and significant milestones to senior leadership. Create and maintain relationships with your clients, going beyond just your most important business allies.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

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Jul 02 – Customer Success Jobs

SmartKarrot

As a Director of Customer Success, you will develop and lead a functional strategic plan to support top-level objectives. Proactively communicate through a regular cadence of department meetings, 1:1 meetings, and cross-functional project meetings. Drive sales strategies for upsell to clients.