Remove Client Development Remove Decision-making Remove Meetings Remove Value Proposition
article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationships and channels of distribution. Review case studies of PSF marketing and business development. Meet with BDs to talk through their strategies.

article thumbnail

15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot Sales

Explain your thought process and decision-making. For example, "I like tackling tough issues and developing new solutions. I enjoy the process of analyzing complex data, identifying patterns and trends, and using that data to make informed recommendations. For instance, what was your main objective? Don't be vague here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Strategic Account Management

ProlifIQ

These plans provide a detailed overview of the account’s goals, strategies, and specific actions to be taken to meet the objectives. By leveraging data, market research, and customer insights, account managers can make informed decisions, identify growth opportunities, and mitigate risks.

article thumbnail

What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Clients developed a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). Because what makes a key account is its future value. Not what clients spend today, but what opportunities may become available tomorrow.

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.