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After-sales service: 10 strategies to keep customers engaged

Zendesk

Use packaging as a chance to lean into value selling. Customers take note of this level of care and share their stories with friends and family, as well as on social media. It’s smarter to invest in repairing the client relationship than to lose that revenue stream for good and be faced with negative word-of-mouth.

Sales 98
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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

CRM tools are not designed to manage triggered work streams or focus on sustaining and protecting ongoing revenue and client relationships – all activities that are fundamental to the successful implementation of a strategic accounts approach. This is where CXM shines.

CXM 520