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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Artificial Intelligence can have wide ranging definitions , but in essence it is a machine/software working and reacting like a knowledgeable human. Peterson, Ph.D., The man will be there to feed the dog.

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How to calculate ROI of CRM (& improve it too!)

Insightly

Review a webinar where sales leaders talk about ways to improve ROI from CRM. Revenue growth A CRM cannot make cold calls for you. Lead management , workflow automation , and assignment rules make sales reps more productive and less distracted. A CRM creates structure and makes it easier to identify and prevent bad data.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Any swift question such as: “with which customers did we make the highest margin in the last six months?” Some companies are already applying customer churn prediction software to tackle this problem.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Any swift question such as: “with which customers did we make the highest margin in the last six months?” Some companies are already applying customer churn prediction software to tackle this problem.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

And so our journey was we started building HR software several years ago, and that then migrated into account management. With the account management world, you do it based on the commitments you’re making to your customers. So you do it in HR to say, What did I tell my boss I was going to do, for example, right?

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Interview with the founder of SellingPower Magazine

SBI

Next week, Gerhard will be co-hosting the Sales and Marketing 2.0 conference in San Francisco – along with Umberto Milletti, co-founder of InsideView. They talked about a culture of measurement where people can be held accountable for their performance and where managers make decisions based on science, not on hunches.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Make multiple versions of one ad.