Nutshell

JULY 22, 2020

reach the bottom of it after a bunch of marketing and sales tactics that include content creation, user testimonials, and product demos. We’re talking about the blog posts, ebooks, case studies, webinars, and email sequences already in your company’s archives. ” —David Morneau, Co-Founder, inBeat.

Marketing 119

Marketing Co-Creation Customer Experience Advertising 119

Revegy

MAY 14, 2018

Customers expect value co-creation. The process of value creation requires multiple functions to get involved and engaged, with accountability and deliverables clearly defined for all players in the account planning stage. eBook: Drive Revenue Growth with Customer-Centric Clarity. The Strategic Cost of Key Accounts.

Co-Creation 53

Co-Creation Key Account Management Account Management Account Planning 53

SmartKarrot

FEBRUARY 16, 2022

The world of SaaS has simplified software creation and distribution making access easier than before. Aaron Levie is the Chief Executive Officer, co-founder, and Chairman at Box. He has co-authored a book with his co-founder Dharmesh Shah on inbound marketing. Top 30 SaaS Influencers You Need to Follow in 2022.

Co-Creation 10

Co-Creation Investors Computers and Electronics Finance 10

Nutshell

MARCH 19, 2021

The most common examples are ebooks and white papers, although templates, checklists, and exclusive videos are popular as well. Post a link to your gated ebook, free email course, or discount offer. Co-marketing: Co-marketing happens when two companies create one piece of content together. Create amazing email content.

Marketing 71

Marketing Co-Creation Media Advertising 71

Hubspot Sales

OCTOBER 17, 2018

The next step was to run an A/B test on an eBook landing page for 30 days, to see if the field removal made any difference. In addition to serving as the co-founder of startups like Viximo and Boundless Learning -- which were both acquired -- he also worked in venture capital (VC) as an entrepreneur-in-residence. Experiment Plan.

Brainstorming 142

Brainstorming Co-Creation Media Onboarding 142

Showpad

OCTOBER 8, 2019

Marketing content like customer success stories, case studies, sales one-pagers, FAQs, eBooks, video testimonials, and whitepapers are Sales tools just as much as any high-powered automated tool or top-notch Sales coach. As lead quality rises, so too does deal quality. Create quality Sales enablement content.

Sales 45

Sales Software Software Co-Creation 45

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –. Prospect Intelligence.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20