Remove Co-Creation Remove Event Remove Finance Remove Stakeholders
article thumbnail

Dubai, Madrid and soon Bangkok – around the world with MDI

MDI Training

In late November 2021, we were invited by a client to participate in an RFP for 4 regional meetings – an event of sales executives. Despite the end of the year, the high implementation risk (first major f2f events after Corona) and the usual pre-Christmas stress, we accepted the challenge. Learning Objectives.

article thumbnail

Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. In professional services there is only Accenture at 31 (which has grown 15%).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

She summarises the key emerging ideas in the context of strategy as transient competition, long term orientation, focus on customers, need for a higher purpose and building alliances amongst stakeholders. And there’s further support from Chip Conley’s book “Peak” and Earle McLeod’s book on “Selling with Noble Purpose”.

article thumbnail

How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Pros: They make seeking venture financing easy.

Finance 145