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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. A process for internal and external value co-creation. Turning lemons into lemonade.

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Christmas Countdown: December 4

Arpedio

Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships. Learn more Account Management Powerful account planning in Salesforce. Learn more White Space Analysis Discover upsell and cross-sell opportunities.

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

Success in modern account planning and management has to do with combinations of value co-creation (past, present, future), aligning (internally, externally), and trust-based relationships. It was a privilege to be a part of such an engaging and thought-provoking event. 75% of companies think they are customer-centric.

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Dubai, Madrid and soon Bangkok – around the world with MDI

MDI Training

In late November 2021, we were invited by a client to participate in an RFP for 4 regional meetings – an event of sales executives. Despite the end of the year, the high implementation risk (first major f2f events after Corona) and the usual pre-Christmas stress, we accepted the challenge. Learning Objectives.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

And also he runs a yearly KAMCon event. I’m updating internal and external stakeholders, and all that sort of stuff. The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting.

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Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

This enabler emphasizes orchestrating the entire customer journey, from prospecting to account management , including upselling , support processes, and stakeholder management. Leadership alignment & transformation: The rapid evolution in enterprise sales, especially in light of recent global events, necessitates robust leadership.