Co-Creation Event Stakeholders Suppliers 
Strategic Account Management Association
SEPTEMBER 13, 2021
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. A process for internal and external value co-creation. Turning lemons into lemonade.
Arpedio
OCTOBER 11, 2021
On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor.
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Red Star Kim
MAY 11, 2023
The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.
SmartKarrot
SEPTEMBER 1, 2022
Enterprise sales: Selling a good or service to an enterprise involves a lengthy sales cycle, numerous stakeholders, a lot of money, many risks, and a lot of complexity. Promote a solution: Dealing with several stakeholders, each with their own wants and issues that need to be resolved, is a part of enterprise sales. Be not alarmed.
Hubspot Sales
MAY 22, 2018
Too much detail isn't helpful in a business plan and will only distract and confuse stakeholders. The business relationships would include accounting services, legal counsel, vendors and suppliers, maintenance providers, banking services, advertising and marketing services, and investment services. Making Your Business Legal.
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