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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. A process for internal and external value co-creation. Turning lemons into lemonade.

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4 Ways NLP AI and Sales Methodology Will Join Forces

Upland

Co-Customer Selling: Enterprise selling has been changing. In the future customers will actively participating in the co-creation process. Few B2B enterprise teams present predefined solutions. Up until now, collaboration has come in the form of sellers helping mentors and supporters build business cases.

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Christmas Countdown: December 4

Arpedio

Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

We have seen seismic shifts in industries like events and hospitality that have been devastated by the pandemic. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. Disruption, although most times unwelcome, gives way to innovation.

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We’re All in Sales – Or Maybe Not

Mike Kunkle

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). It’s situation assessment (current state challenges and opportunities, impacts, needs, desired future state, outcomes, priorities, with gap and impact analyses to create a compelling business case for action).

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Investments in events and sponsorships are being scaled back. The figures were 2.3%

Marketing 130
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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Back to blog.