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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. So, there’s a more hybrid approach to whatever you’re doing—whether you’re trying to understand executives or whether you’re trying to engage them through events—that’s important. A: “Co-creation is crucial now.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

And also he runs a yearly KAMCon event. The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting. And so we’re going run this event, I’m super excited about it.

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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

So these might be In their networking events, or it could be at lunches or it could be slightly more – more kind of random. Very popular 10 years ago, it didn’t really work, co-creation is fine to a point. And it tapered out a little bit, a lot of bang into co-creation. It’s not selling.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

Instead, set up a meet-up group at the conference, chat to people at every booth in the exhibit hall, volunteer to be a sponsor, go to the official networking events, mingle with other attendees as you check out of the hotel, and share a ride to the airport with other conference attendees. Be not alarmed.

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The Art of Client Service, with Robert Solomon

Account Management Skills

So to me, if you look at the clients who have done iconic work, Apple with TBWACHIATDAY, Wieden+Kennedy with Nike, Crispin Porter Bogusky with the Mini, if you could have a list, you’ll find that there is a deep and abiding relationship built on trust that preceded the creation of great work. This is what’s happened.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –. Industry News.