Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. A process for internal and external value co-creation. Turning lemons into lemonade.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Arpedio

OCTOBER 11, 2021

On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Red Star Kim

OCTOBER 18, 2022

It focuses on people, purpose, collaboration and innovation. There is ample research evidence that in dynamic and complex business environments this traditional approach inhibits creativity and innovation and decreases motivation and productivity”. The book describes why we need to change, what needs to change and how to change.

Organization 130

Organization Innovation Leadership Management 130

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Arpedio

JUNE 1, 2023

Success in modern account planning and management has to do with combinations of value co-creation (past, present, future), aligning (internally, externally), and trust-based relationships. It was a privilege to be a part of such an engaging and thought-provoking event. 75% of companies think they are customer-centric.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

MDI Training

JULY 7, 2022

In late November 2021, we were invited by a client to participate in an RFP for 4 regional meetings – an event of sales executives. Despite the end of the year, the high implementation risk (first major f2f events after Corona) and the usual pre-Christmas stress, we accepted the challenge. Learning Objectives.

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52

Account Management Skills

DECEMBER 14, 2021

They’re just like, well let’s make our employees co owners of this thing. And we’re going to unlock a new level of participation and creation. You think, I’m a big holder of the Uni token, I want to see this organisation, this business grow, which I’m a stakeholder in, and I own a piece of it.

Internet 52

Internet Digitalization Advertising Supply Chain 52