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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Please let me know who you would recommend.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

As far as their customers were concerned, because Owens Corning’s investments and go-to market strategy were so broad, they had become a transactional supplier. Get clear (quickly) on the value of their investments to this customer’s bottom line and validate what investments could be made to improve their profitability.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Social networks such as Xing and LinkedIn facilitate searching for the right contact in a target company and allow to get to know the person (and his or her interest) before an individual connection – provided the company permits the usage of social networks, and the information can be accessed.

article thumbnail

What type of B2B sales will still exist in 50 years?

QYMATIX

Social networks such as Xing and LinkedIn facilitate searching for the right contact in a target company and allow to get to know the person (and his or her interest) before an individual connection – provided the company permits the usage of social networks, and the information can be accessed.