Strategic Account Management Association

AUGUST 6, 2021

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Its mission is to handle defined strategic key accounts. By Shahaboddin Wahdatehagh, Sr.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Cosawi

JANUARY 31, 2020

SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. This Venn Diagram illustrates how these two roles can work together to co-create value for the customer.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Cosawi

DECEMBER 28, 2021

Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. Dominique Co?te? Coach SAMs on business matters. Figure 3: Matching the right executive sponsor.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Mercuri International

MAY 23, 2023

AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Selection and deselection of strategic accounts. Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations. But there are risks.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52