Co-Creation Key Account Management Leadership Stakeholders 
Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” By Emily Williams, Strategic Account Manager , Pfizer. Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership. Stakeholder management.
Strategic Account Management Association
AUGUST 6, 2021
Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.
Cosawi
JULY 14, 2021
We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. In-depth Key Account understanding through specific stakeholder journey mapping.
KAM With Passion
MARCH 17, 2022
Quite enthusiastic about the concept of KAM after an expensive training with a prestigious academic organisation, the leadership team had decided to launch a KAM initiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Complex Sales.
Arpedio
OCTOBER 30, 2023
This enabler emphasizes orchestrating the entire customer journey, from prospecting to account management , including upselling , support processes, and stakeholder management. Cross-functional team collaboration & orchestration: The days of single point contacts in key account management are long gone.
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