Strategic Account Management Association

OCTOBER 26, 2021

Strategic account management is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability. The executive sponsor has a role in creating and building the customer-centric culture for strategic account management. This name implies buy-in from the executive and the “be-in” mindset.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Farland Group

SEPTEMBER 28, 2022

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. We realize that’s beyond marketing—it’s marketing, it’s sales and account management, it’s customer success, and it’s your executives, all working together to focus on those accounts. A: “Co-creation is crucial now.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Strategic Communications

NOVEMBER 11, 2021

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. This can start with strategy, says Lee Frederiksen, managing partner of Hinge, a marketing firm for the professional services industry.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Cosawi

DECEMBER 28, 2021

Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. The executive sponsor has a role in creating and building the customer-centric culture for strategic account management. This name implies buy-in from the executive and the “be-in” mindset.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Account Management Skills

APRIL 3, 2023

– what you need to know right now as an agency account manager about the AI industry – how he thinks the AI landscape will evolve in the future – and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients. But with new tools?

Co-Creation 52

Co-Creation Account Management Procurement Management 52

SmartKarrot

JUNE 16, 2023

The first thing such managers have not realized is that the recent advancements in technology have led to a lot of changes in the work setting. They argue that remote employees cannot physically present and discuss their ideas with their co-workers. Most managers have invested in tools that enable virtual collaboration.

Remote Working 10

Remote Working Co-Creation Innovation Customer Success 10