Strategic Account Management Association

DECEMBER 3, 2020

Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Panelists: Jennifer Stanley, Partner, McKinsey & Co.; Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

OnStrategyHQ

FEBRUARY 16, 2024

” From there, consider what ‘multiplying’ your mission means as an organization by asking these questions: What is our mission and value proposition? How do we create value? Sales: HubSpot AI is for sales follow-up, ChatGPT is for contract creation and synthesis, and Chorus.ai

Artificial Intelligence 52

Artificial Intelligence Government Value Proposition Co-Creation 52

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Account Management Skills

AUGUST 24, 2021

I’m updating internal and external stakeholders, and all that sort of stuff. The other mistake that people make with QBRs is they assume that they have to do all the presenting themselves. So the idea is I have a value proposition and the customer buys off my value proposition it doesn’t really 100% work for them.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Arpedio

OCTOBER 30, 2023

When presented with the topic of account plans , the CEO proudly fetched a hefty binder from a locked cupboard, blowing off the dust and revealing their “current” account plan. Tailored Value Delivery: Beyond the initial sale, it’s vital to provide a tailored value experience that aligns with the customer’s needs.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. A well-presented value. Prospect Engagement.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20