Strategic Account Management Association

DECEMBER 3, 2020

Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Panelists: Jennifer Stanley, Partner, McKinsey & Co.; A recording of the discussion, more than two-dozen breakout sessions and keynote presentations is available for unlimited, on-demand purchase.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Cosawi

JANUARY 29, 2024

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

JUNE 15, 2023

64% KAM/ABM processes for the firm 36% KAM/ABM processes for specific clients Where do you see your main KAM role at present? 50% Yes 40% No 10% Sort of How do you report KAM/ABM success?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

MAY 30, 2023

The most popular use cases for generative AI tools in sales are: Content creation (18%). Generative AI is revolutionizing how organizations approach sales training and skill development, going beyond external-facing sales activities,” shares Evan Kirstel , Co-Founder and Chief Digital Evangelist of eViRa Health. “By Research (16%).

Co-Creation 104

Co-Creation CRM Sales Value Proposition 104

OnStrategyHQ

FEBRUARY 16, 2024

” From there, consider what ‘multiplying’ your mission means as an organization by asking these questions: What is our mission and value proposition? How do we create value? Sales: HubSpot AI is for sales follow-up, ChatGPT is for contract creation and synthesis, and Chorus.ai

Artificial Intelligence 52

Artificial Intelligence Government Value Proposition Co-Creation 52

Arpedio

MARCH 7, 2022

ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Key takeaways. Why ABM is crucial to the SAM journey.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130