Nutshell

MARCH 19, 2024

Customer knowledge With everything you could possibly want to know available online, it’s easier than ever for customers and prospects to educate themselves about a product or service. The need for sales reps to equip themselves with advanced technical knowledge regarding their industry and offerings is now crucial to success.

CRM 71

CRM Sales Software Software 71

PandaDoc

MAY 28, 2024

Consultative sales teams put customer needs first, with sales professionals asking probing questions and adapting pitches to every lead. A deeper understanding of customer needs leads to insights that build trust. Customer knowledge even transfers to other areas, such as improving client onboarding.

Sales 52

Sales e-Learning Healthcare Software 52

Hubspot Sales

JUNE 8, 2020

By putting our prospects in touch with our customers, we are opening up the channels of communication, and better leveraging the flywheel. Including prospects in your webinars, customer events, special updates, user groups and online forms gives them a sense of belonging before they make a purchase.

B2B 92

B2B Sales Decision-making Marketing 92

SmartKarrot

MAY 30, 2022

Lack of customer knowledge. Customer knowledge and education are important. If the company does not know the customer, mistakes are common to arise. This goes both ways- customers need to know about the product, and the company needs to know about the customers. Customers fear change in processes.

B2B 10

B2B Customer Success Facilitation Customer Knowledge 10