Remove Communication Remove Emotional Intelligence Remove Media Remove Value Proposition
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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). An important assessment that I use a lot is for Emotional Intelligence (EQ). kimtasso.com). kimtasso.com).

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22 tips on being a persuasive writer in professional services

Red Star Kim

An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Some people refer to a value proposition – what are you offering? Show them by evoking emotions. Show them with evidence.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. email, web site and social media analytics) and at the conclusion (e.g. This has changed the sales process fundamentally in many environments.

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. 14% Through social media.

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Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI (February 2023)

Red Star Kim

There were comments about the importance of the Employee Value Proposition (EVP) which is similar to the firm’s overall brand but with a focus on what value there is for potential employees. People want to join a winning team and to visualise their progression.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

They are organised into sections: The seller mind shift To see To think: Synthesising your sell To think: Communicating your sell To improve Closing the sale Selling skills The author considers the difference between using our innate natural selling skills compared to learned techniques. questions and using emotion.

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How to build a sales enablement strategy

PandaDoc

A successful leader also has excellent people skills and emotional intelligence, meaning they know how to get the best out of their sales teams. For example, top-of-sales-funnel content that you push out on social media can educate prospects and provide value. It’s their job to head up your approach.

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