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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). An important assessment that I use a lot is for Emotional Intelligence (EQ). kimtasso.com). kimtasso.com).

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Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI (February 2023)

Red Star Kim

There were comments about the importance of the Employee Value Proposition (EVP) which is similar to the firm’s overall brand but with a focus on what value there is for potential employees. 50% LinkedIn 30% Blogs 20% Facebook How effective do you find social media?

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

Three buckets She references Adam Morgan’s “The Pirate Inside” when technical and salespeople work together collaboratively in sales situations (this resonates with professional services firms) using collective and customer intelligence. And insights into killer subject lines for emails and the shift to messaging and social media.

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22 tips on being a persuasive writer in professional services

Red Star Kim

An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). Some people refer to a value proposition – what are you offering? 17% It’s a key part of our strategy 17% A lot 67% About average 0% Not very much 0% Rarely Which of the following traditional channels/media do you use?

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

email, web site and social media analytics) and at the conclusion (e.g. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Their appetite for new clients and more work can therefore be limited. tenders converted and revenue generated).

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. 14% Through social media.

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How to build a sales enablement strategy

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A successful leader also has excellent people skills and emotional intelligence, meaning they know how to get the best out of their sales teams. For example, top-of-sales-funnel content that you push out on social media can educate prospects and provide value. It’s their job to head up your approach.

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