KAM With Passion

FEBRUARY 22, 2021

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Strategic Account Management Association

AUGUST 6, 2021

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Executive Sponsorship: Maps key customer stakeholders to executives and experts inside Aramex.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

KAM With Passion

MARCH 17, 2022

Eventually, the KAM initiative was put on hold and other initiatives were started on the technical support, on the product evolution communication process with the customer as well as on managing expectations setting during the sales process more carefully. Managing customers well requires 3 complementary capabilities.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

KAM With Passion

NOVEMBER 11, 2020

To keep things relatively simple, let’s consider two types of context: Account Management and Key Account Management and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in a Key Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. Disruption, although most times unwelcome, gives way to innovation. It takes two to tango .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52