New Directions for Medical Device Sales Reps: Carpets vs. Clinics (Part 1)
Corporate Visions
APRIL 3, 2018
She loves being in the clinic talking to doctors, and she dreads talking to procurement staff, or worse, hospital executives. Most medical device sales reps have been trained to be effective in the clinic selling to healthcare practitioners. 3 Healthcare trends that will continue to drive the need to “sell on the carpet” 1.
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