ProlifIQ

FEBRUARY 27, 2023

If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. But there’s good news!

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Louise Collins Associates

NOVEMBER 24, 2017

So when organisations have tried, and failed, to introduce Key Account Management (KAM) it is no different. Effective Key Account Management (KAM) requires organisational leadership and specific coaching. There is evidence of ‘change apathy’ in the life science sector.

Leadership 52

Leadership Sales Leadership Key Account Management Account Management 52

ProlifIQ

MARCH 30, 2023

Once you’ve documented the key players in an organization you can begin to prospect and market to other business units. Use the business overview to communicate the challenges and goals that other teams have and how you can help them. Key account managers should drive this.

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

QYMATIX

MAY 18, 2021

If your sales team is not committed, then your sales planning process will undoubtedly fail. If you want you S&OP to thrive, your sales team should genuinely like it. It takes time and dedication, patience and communication. Second, employing sales coaching and discipline. Adoption is not enough.

Key Account Management 98

Key Account Management Account Management Sales Decision-making 98

Account Manager Tips

AUGUST 9, 2022

Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Sales process checklist The best way to keep a deal moving is to follow a sales process. Learn more.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Arpedio

JUNE 9, 2022

In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with key account management and account-based selling.

Key Account Management 52

Key Account Management Account Management Sales B2B 52