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How to lead a digital transformation

Zendesk

“And now a lot of organizations have brought back some element of being back in the office, whereas Zendesk really leaned all in on embracing the digital-first idea.”. To successfully complete that digital transformation, Zendesk’s leaders had to find new tools and processes that empowered employees to thrive in a remote work environment.

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What is an Ideal Customer Profile (ICP) and why do you need one?

Insightly

An ICP allows marketers and stakeholders to understand the institutional needs of their target market. Consult data collected through your customer relationship management system (CRM) , customer data platform and other analytics tools. With an ICP, marketers can tailor programs to better meet these needs. In the market?