Customer Experience Decision-making Food and Beverage Sales 
Hubspot Sales
NOVEMBER 1, 2018
Its purpose is to be a guide for evaluating whether decisions about strategy, marketing campaigns, product design, etc. It identifies only the primary customer benefits and points of competitive differentiation. Before you get started writing, make sure you've developed your business' value proposition.
SmartKarrot
OCTOBER 7, 2020
Key Differences: Consumer vs Customer Why is it so important? Before proceeding, know that the consumer and the customer may or may not be the same person. Also, the consumer has the leverage to influence the buying decisions of the customer. Who is a customer? Key Differences: Consumer vs Customer.
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