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KAM Customer Life Cycle

Jermaine Edwards

This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. What is the Customer Life Cycle? The term customer life cycle is still very new and can be traced back to the early 90s.

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WHAT IS A CUSTOMER? DEFINITION, TYPES AND CATEGORIES

Apptivo

A customer is an individual who purchases goods or services from the businesses. The customer is considered as the king of the business. All the decisions taken by the business are customer centric. Customers are the prime force that drives revenue into the business. Without the customers, businesses do not exist.

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Creating a Meaningful SaaS Retention Strategy is not Rocket Science!

SmartKarrot

According to a study by Bain & Co. , just a 5% increase in customer retention rates could potentially boost profit up to 95%! Instead of making the best out of it, they often get confused about what to choose that fits best in their organizations. Wrapping up .

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Sales enablement is your engine to drive digital transformation

Showpad

I will also make the case why you as an executive should personally care about this engine rather than delegating sales enablement away. Before we go into the sales enablement engine details, let’s make sure that we all have the same understanding of the term “digital transformation” — especially what it means for sales organizations.

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The focus of Cisco is now on improving customer experience at every touchpoint. By hiring an expert to lead the customer experience efforts, Cisco is now on the right path to innovate and improve customer life cycle with technology. The customer has more power than before and multiple options at their fingertips.

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The focus of Cisco is now on improving customer experience at every touchpoint. By hiring an expert to lead the customer experience efforts, Cisco is now on the right path to innovate and improve customer life cycle with technology. The customer has more power than before and multiple options at their fingertips.

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The NPS (Net Promoter Score) Does Not Work Any More: Here Is Why!

SmartKarrot

Almost every SaaS B2B Company trusts the net promoter score to assess its profitability and success in the true sense. The Net Promoter Score is a powerful way to assess a customer or client’s happiness or satisfaction with a single question. However, it does not have the power to coerce or change the decision or influence the choice.